Football West: 50+ Staff. 4 Hours. A Whole Organisation Ready to Use AI From Day One.

Brief

We designed and delivered a 4-hour, in-person AI training day built specifically around Football West’s team, their tools, and their day-to-day work. Staff got hands-on with real AI tools, learned how to prompt effectively, and spent part of the session generating AI use cases specific to their own roles. By the end, everyone left with a curated toolkit, practical skills, and a shortlist of Football West-specific ideas ready to act on.

It was a great session and we had such great feedback from staff. Thanks for facilitating, you did amazing.

Naomi Jones, Football West HR Manager

Problem

Football West could see that AI was moving fast and that their team needed to move with it. But with hundreds of tools emerging at once, it was genuinely hard to know where to start, which tools were worth learning, which were hype, and how any of it connected to the actual work of running a state sporting organisation. Generic AI training wasn’t going to cut it. A theoretical overview of machine learning or a vendor-run product demo wouldn’t give staff the practical confidence they needed. Football West wanted their people to leave a session able to use AI immediately, not after weeks of self-directed learning, and not with a stack of resources they’d never open.

Solution

We ran a 4-hour in-person workshop tailored from the ground up for Football West’s team. The session mixed live demonstrations, guided hands-on practice, and collaborative brainstorming, keeping energy high while making sure every activity connected to something practical. Over the course of the day, we walked staff through the full capabilities of ChatGPT, image generation, advanced features, and how to write prompts that produce reliable, useful outputs. We showcased a curated range of tools including HeyGen, Replit, and Suno, framing each one around how a sports organisation would actually use it. The final block was a facilitated use case brainstorm, with each table mapping out AI ideas specific to their own workflows.

• Built for Football West, not a generic audience: every example, every demo, every brainstorm prompt was framed around a sporting organisation’s reality
• Hands-on from the start: staff used the tools themselves rather than watching someone else use them
• Use cases generated by the team: ideas came from the people closest to the work, making them immediately actionable
• Practical over theoretical: no slide decks about AI history, just tools, skills, and ideas they could use the next day

Result

By the end of the session, Football West had something most organisations spend months trying to build: a team that actually knows how to use AI, and a concrete list of ideas tailored to their own operations. Staff left with a curated set of tools they could start using immediately to cut down on repetitive tasks, clear and practical prompting skills that produce consistent, useful outputs, and a set of organisation-specific AI use cases captured from the table brainstorms, ready to prioritise and act on. The feedback from staff was strong, and it was a session people genuinely enjoyed, which is rare for training that also delivers real outcomes.

Under the Hood